Autopromotec 2025
A few days ago, we returned from Bologna with a bag of valuable experiences and concrete plans for the future. The Autopromotec trade fair – one of the largest events for companies operating in the automotive equipment and spare parts market – proved to be an important milestone in our company’s over 30-year history.
So far, we have mainly built our position on the Polish automotive market. The decision to participate in Autopromotec was a natural consequence of the maturity of our solutions and our readiness for international expansion. Many weeks of preparation prior to the trip to Bologna confirmed the correctness of this strategy.
As predicted, the fair attracted a very high attendance. We had the opportunity to meet with our existing clients, as well as establish many new relationships that – we hope – will lead to new projects. Our booth was also visited by the President of the Association of Distributors and Manufacturers of Automotive Parts – Tomasz Bęben, with whom we exchanged impressions from the fair and discussed the current industry climate. Such contacts open up prospects for cooperation that go far beyond single transactions.
Building Relationships Based on Proven Foundations
Autopromotec gave us the opportunity for direct meetings with our current clients in an international context, which further strengthened our existing business relationships. Equally important was actively visiting our partners’ booths – this approach helps to better understand the industry ecosystem and identify new areas of synergy.
Each of these meetings has the potential to evolve into long-term cooperation. In the automotive IT industry, relationships are built over years, and trust is the foundation of every successful system implementation.
Partnership with TecAlliance – a New Quality of Services
A key moment of our participation in the fair was the official announcement that we became the first company in Poland to receive TecAlliance Gold Partner status.
— Being invited to join the group of certified partners is a great honor for us. As the first in Poland, we received GOLD status covering TecDoc (TDDI – TecDoc Data Integrator) and TecRMI (TRMI- TecRMI Module Integrator) specializations, which only emphasizes that the solution we offer to our automotive industry clients is a product of the highest class — says Marek Wróbel, COO of CAIRO-soft.
Strengthening our partnership with TecAlliance will ensure that our users are the first to access new features. Additionally, as CAIRO-soft, we will participate in working groups dedicated to the development of TecAlliance products.
Development Perspectives on the International Arena
Experiences from Autopromotec confirm that our solutions have significant potential to compete in European markets. We are already preparing for the next trip in the fall of this year.
Over thirty years of experience in developing software for the automotive industry provide us with a solid foundation for building a presence in foreign markets. The combination of proven technological solutions with new strategic partnerships creates a development outlook that will benefit both us and our clients.
The dust from Bologna has already settled, but the effects of this trip will be realized over the coming months. Autopromotec 2025 was not only a debut but, above all, a foundation for the next steps in our international expansion.
